鲨鱼餐厅
鲨鱼餐厅的历史登场因拥有全亚洲最长的一体可视亚克力海水鱼缸、中国首个也是唯一一个拥有大型鲨鱼的会籍制高端会所而一炮走红；但仅以“新鲜感”作为吸引消费者的主要品牌因子，总会因市场层出不穷的选择和更新的“爆点”被替代。因此品牌面临未来发展路线规划课题，ANNND共和受品牌委托，对其进行综合诊断。
随着对品牌的消费人群以及消费场景的研究深入，我们提出以“纪念日”作为USP去切入和细分新的市场；将情感消费、氛围消费以及最基础的产品消费做到高匹配度，我们希望餐厅的升级为消费者带来的是一场纪念日式的体验感。
在品牌形象的呈现上，我们依旧选择了最具代表性及消费者认知基础的“鲨鱼”作为全新创作时的基础元素，以手绘的方式将形象抽象化，营造出恰如其分的法式餐厅的浪漫与精致。
THE SHARK RESTAURANT
Shark Restaurant's historical debut was a hit due to having the longest integrated visual acrylic seawater fish tank in Asia and the first and only membership-based high-end club with large sharks in China; however, the main branding factor of "freshness" as the main attraction for consumers is always replaced by the endless choices and newer "pop-ups" in the market. "The brand is faced with the challenge of planning its future. ANNND Republic was commissioned by the brand to carry out a comprehensive diagnosis of the brand's future development.
With the in-depth study of the brand's consumer groups and consumption scenarios, we proposed to use "anniversary" as a USP to enter and segment the new market; to achieve a high degree of matching between emotional consumption, ambient consumption and the most basic product consumption, we hope that the upgrade of the restaurant will bring a sense of anniversary experience to consumers.
In the presentation of the brand image, we still chose the most representative and consumer recognition base of "shark" as the basis for the new creation of elements, hand-painted abstract image, to create the appropriate French restaurant of romance and sophistication.
鲨鱼餐厅
THE SHARK RESTAURANT
TDVD
鲨鱼餐厅的历史登场因拥有全亚洲最长的一体可视亚克力海水鱼缸、中国首个也是唯一一个拥有大型鲨鱼的会籍制高端会所而一炮走红；但仅以“新鲜感”作为吸引消费者的主要品牌因子，总会因市场层出不穷的选择和更新的“爆点”被替代。因此品牌面临未来发展路线规划课题，ANNND共和受品牌委托，对其进行综合诊断。 随着对品牌的消费人群以及消费场景的研究深入，我们提出以“纪念日”作为USP去切入和细分新的市场；将情感消费、氛围消费以及最基础的产品消费做到高匹配度，我们希望餐厅的升级为消费者带来的是一场纪念日式的体验感。 在品牌形象的呈现上，我们依旧选择了最具代表性及消费者认知基础的“鲨鱼”作为全新创作时的基础元素，以手绘的方式将形象抽象化，营造出恰如其分的法式餐厅的浪漫与精致。
Shark Restaurant's historical debut was a hit due to having the longest integrated visual acrylic seawater fish tank in Asia and the first and only membership-based high-end club with large sharks in China; however, the main branding factor of "freshness" as the main attraction for consumers is always replaced by the endless choices and newer "pop-ups" in the market. "The brand is faced with the challenge of planning its future. ANNND Republic was commissioned by the brand to carry out a comprehensive diagnosis of the brand's future development. With the in-depth study of the brand's consumer groups and consumption scenarios, we proposed to use "anniversary" as a USP to enter and segment the new market; to achieve a high degree of matching between emotional consumption, ambient consumption and the most basic product consumption, we hope that the upgrade of the restaurant will bring a sense of anniversary experience to consumers. In the presentation of the brand image, we still chose the most representative and consumer recognition base of "shark" as the basis for the new creation of elements, hand-painted abstract image, to create the appropriate French restaurant of romance and sophistication.
Shark Restaurant's historical debut was a hit due to having the longest integrated visual acrylic seawater fish tank in Asia and the first and only membership-based high-end club with large sharks in China; however, the main branding factor of "freshness" as the main attraction for consumers is always replaced by the endless choices and newer "pop-ups" in the market. "The brand is faced with the challenge of planning its future. ANNND Republic was commissioned by the brand to carry out a comprehensive diagnosis of the brand's future development. With the in-depth study of the brand's consumer groups and consumption scenarios, we proposed to use "anniversary" as a USP to enter and segment the new market; to achieve a high degree of matching between emotional consumption, ambient consumption and the most basic product consumption, we hope that the upgrade of the restaurant will bring a sense of anniversary experience to consumers. In the presentation of the brand image, we still chose the most representative and consumer recognition base of "shark" as the basis for the new creation of elements, hand-painted abstract image, to create the appropriate French restaurant of romance and sophistication.
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