波泥儿黑
现如今当代人愈发注重生活质量与身体的健康状态，伴随养生和自律的话题被公众广泛的讨论，“新一代健康零食”的概念出现在大众视野内。波泥儿黑，一款针对年轻群体的零添加、富含膳食纤维的巧克力因此而生。
ANNND共和在品牌的视觉及包装的设计上，采用趣味性强的手绘与形变风格。与此同时ANNND插画艺术家塑造出人物“波泥儿”，赋予其生动活泼的性格与故事，为品牌建立一个具有亲和力的IP形象，更加贴近年轻女性受众的内心，也使品牌辨识度得到提升，在市场中能够脱颖而出。
BONNIE BLACK CHOCOLATE
Nowadays, contemporary people pay more and more attention to the quality of life and the state of health, along with the topic of health and self-discipline is widely discussed by the public, the concept of "new generation of healthy snacks" appears in the public eye. ANNND, a zero-added, dietary fiber-rich chocolate for young people, was thus born.
ANNND Republic uses a fun hand-drawn and shape-shifting style in the design of the brand's visuals and packaging. At the same time, ANNND illustration artists created the character "Bo Nai'er", giving it a lively character and story, establishing an affable IP image for the brand, which is closer to the hearts of young female audiences, and enhancing the brand recognition, so that it can stand out in the market.
波泥儿黑
BONNIE BLACK CHOCOLATE
TDVD
现如今当代人愈发注重生活质量与身体的健康状态，伴随养生和自律的话题被公众广泛的讨论，“新一代健康零食”的概念出现在大众视野内。波泥儿黑，一款针对年轻群体的零添加、富含膳食纤维的巧克力因此而生。 ANNND共和在品牌的视觉及包装的设计上，采用趣味性强的手绘与形变风格。与此同时ANNND插画艺术家塑造出人物“波泥儿”，赋予其生动活泼的性格与故事，为品牌建立一个具有亲和力的IP形象，更加贴近年轻女性受众的内心，也使品牌辨识度得到提升，在市场中能够脱颖而出。
Nowadays, contemporary people pay more and more attention to the quality of life and the state of health, along with the topic of health and self-discipline is widely discussed by the public, the concept of "new generation of healthy snacks" appears in the public eye. ANNND, a zero-added, dietary fiber-rich chocolate for young people, was thus born. ANNND Republic uses a fun hand-drawn and shape-shifting style in the design of the brand's visuals and packaging. At the same time, ANNND illustration artists created the character "Bo Nai'er", giving it a lively character and story, establishing an affable IP image for the brand, which is closer to the hearts of young female audiences, and enhancing the brand recognition, so that it can stand out in the market.
Nowadays, contemporary people pay more and more attention to the quality of life and the state of health, along with the topic of health and self-discipline is widely discussed by the public, the concept of "new generation of healthy snacks" appears in the public eye. ANNND, a zero-added, dietary fiber-rich chocolate for young people, was thus born. ANNND Republic uses a fun hand-drawn and shape-shifting style in the design of the brand's visuals and packaging. At the same time, ANNND illustration artists created the character "Bo Nai'er", giving it a lively character and story, establishing an affable IP image for the brand, which is closer to the hearts of young female audiences, and enhancing the brand recognition, so that it can stand out in the market.
COPYRIGHT ©️ ANNND DESIGN GROUP 2021