冰猴博士
冰猴博士”这个IP形象的诞生来源于ANNND共和对于“Z世代”目标受众的精确分析。根据冰猴啤酒的品牌诉求，旨在打开年轻消费群体市场，我们就创造出“冰猴博士”作为连接品牌与消费者的纽带。赋予他本土科学家及酿酒师的身份，通过护目镜，酒杯，实验器皿等道具的创意设计，去塑造一个拥有机智、活泼的性格，有着大胆尝试，勇于探索精神的博士形象，打造出属于品牌的个性化标签。利用当下热门的漫画形式去幽默表达冰猴啤酒的品牌故事，符合时代潮流趋势，迎合大众审美。我们想要通过“冰猴博士”这一IP形象增强品牌的亲切力，能够更贴近年轻用户群体的内心需求，获得年轻人的情感认同。
Dr.IML
The IP image of Dr. Ice Monkey was born from ANNND’s precise analysis of the target audience of Gen Z. According to the brand appeal of Ice Monkey Beer, aiming to open the market of young consumer groups, we created "Doctor Ice Monkey" as a link between the brand and consumers. He is endowed with the identity of a local scientist and winemaker. Through the creative design of props such as goggles, wine glasses, experimental utensils, etc., he is designed to create a doctor image with a witty, lively character, carry out a bold attempt and the spirit of exploration to create a personalized label belonging to the brand. Using the current popular comic form to humorous expression of ice monkey beer brand story, to redefine the trend of The Times, to cater to the public aesthetic. We want to enhance the affability of the brand through the IP image of "Dr. Ice Monkey", so as to get closer to the inner needs of young users and gain their emotional recognition.
冰猴博士
Dr.IML
“冰猴博士”这个IP形象的诞生来源于ANNND共和对于“Z世代”目标受众的精确分析。根据冰猴啤酒的品牌诉求，旨在打开年轻消费群体市场，我们就创造出“冰猴博士”作为连接品牌与消费者的纽带。
赋予他本土科学家及酿酒师的身份，通过护目镜，酒杯，实验器皿等道具的创意设计，去塑造一个拥有机智、活泼的性格，有着大胆尝试，勇于探索精神的博士形象，打造出属于品牌的个性化标签。
利用当下热门的漫画形式去幽默表达冰猴啤酒的品牌故事，符合时代潮流趋势，迎合大众审美。我们想要通过“冰猴博士”这一IP形象增强品牌的亲切力，能够更贴近年轻用户群体的内心需求，获得年轻人的情感认同。
The IP image of Dr. Ice Monkey was born from ANNND’s precise analysis of the target audience of Gen Z. According to the brand appeal of Ice Monkey Beer, aiming to open the market of young consumer groups, we created "Doctor Ice Monkey" as a link between the brand and consumers.
The IP image of Dr. Ice Monkey was born from ANNND’s precise analysis of the target audience of Gen Z. According to the brand appeal of Ice Monkey Beer, aiming to open the market of young consumer groups, we created "Doctor Ice Monkey" as a link between the brand and consumers.
He is endowed with the identity of a local scientist and winemaker. Through the creative design of props such as goggles, wine glasses, experimental utensils, etc., he is designed to create a doctor image with a witty, lively character, carry out a bold attempt and the spirit of exploration to create a personalized label belonging to the brand.
Using the current popular comic form to humorous expression of ice monkey beer brand story, to redefine the trend of The Times, to cater to the public aesthetic. We want to enhance the affability of the brand through the IP image of "Dr. Ice Monkey", so as to get closer to the inner needs of young users and gain their emotional recognition.
COPYRIGHT ©️ ANNND DESIGN GROUP 2021