Jiang Xiaobai, as a comprehensive wine company in Chongqing, is committed to bring a revolution for alcohol industry, as well as bring pleasure for consumers, and promoting the fashion and internationalization of Chinese alcohol industry. Jiang xiaobai analyzed its market potential and gained insight into consumer habits, launched a beer-flavored beverage that retained the delicate taste and strong malt flavor of craft beer. Ice monkey beer, which is specially developed for young people, has been very popular among young people since its release, setting off a new trend in the market. 

According to the brand appeal of Ice Monkey craft beer and the popular design style, ANNND uses the form of American comic as the main packaging, with bright and vibrant orange to light up the visual system, so that the packaging style is warm and vivid. Using this retro form to derive creativity and touch the emotional resonance of young people is what we want to convey the original intention of the brand to have a dialogue with young people in the design, and help the brand attract new consumer groups and open a new consumer market.