重庆江北机场IP
大云仔是TBH LAB为重庆江北国际机场打造的专属IP形象，由于重庆自带的网红流量属性，机场作为人群的聚集处，必定需要一个特殊的文化符号去聚焦。由此，我们创造出了抽象的云朵图形为原型，加以温暖真诚的憨厚形象，胖嘟嘟的呆萌外表，一眼看上去亲切感十足，极大地拉近了场景与旅客之间的情感距离。通过大云仔宽大手臂和柔软的大肚子这一标志性的动作去与旅客互动，以此表达机场商业想带给旅客更舒适更友好的体验。
CKG IP
MEMO is the exclusive IP image created by TBH LAB for Chongqing Jiangbei International Airport. Due to Chongqing gradually become a popular tourists city, the airport, as a public place, need a special cultural symbol to focus. Therefore, we created the abstract cloud pattern as the prototype, with warm and honest image, chubby and cute appearance, at first glance, it looks very friendly, which greatly narrowed the emotional distance between the scene and the passengers. By interacting with passengers through the iconic movement of MEMO’s wide arms and soft belly, the airport business wants to bring passengers a more comfortable and friendly experience.
大云仔 重庆江北机场IP
CKG IP-MEMO
大大云仔是TBH LAB为重庆江北国际机场打造的专属IP形象，由于重庆自带的网红流量属性，机场作为人群的聚集处，必定需要一个特殊的文化符号去聚焦。由此，我们创造出了抽象的云朵图形为原型，加以温暖真诚的憨厚形象，胖嘟嘟的呆萌外表，一眼看上去亲切感十足，极大地拉近了场景与旅客之间的情感距离。通过大云仔宽大手臂和柔软的大肚子这一标志性的动作去与旅客互动，以此表达机场商业想带给旅客更舒适更友好的体验。
MEMO is the exclusive IP image created by TBH LAB for Chongqing Jiangbei International Airport. Due to Chongqing gradually become a popular tourists city, the airport, as a public place, need a special cultural symbol to focus. Therefore, we created the abstract cloud pattern as the prototype, with warm and honest image, chubby and cute appearance, at first glance, it looks very friendly, which greatly narrowed the emotional distance between the scene and the passengers. By interacting with passengers through the iconic movement of MEMO’s wide arms and soft belly, the airport business wants to bring passengers a more comfortable and friendly experience.
MEMO is the exclusive IP image created by TBH LAB for Chongqing Jiangbei International Airport. Due to Chongqing gradually become a popular tourists city, the airport, as a public place, need a special cultural symbol to focus. Therefore, we created the abstract cloud pattern as the prototype, with warm and honest image, chubby and cute appearance, at first glance, it looks very friendly, which greatly narrowed the emotional distance between the scene and the passengers. By interacting with passengers through the iconic movement of MEMO’s wide arms and soft belly, the airport business wants to bring passengers a more comfortable and friendly experience.
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