SG 星空云廊
重庆，这座全球旅游增长速度排名第一的城市，近年来发展为新晋的“网红”城市，无数游客涌入重庆，2019年重庆更是接待境内外游客超过6.57亿人次。
作为城市对外窗口，重庆江北国际机场2019年旅客吞吐量也是高达七千万人次，全国增数第一。
一个城市的机场商业形象，不仅代表着这座城市的窗口形象，更是影响旅客对于这个城市的原始印象。
2020年夏天，ANNND共和文创集团从重庆机场面向全国招标的数十家专业机构的角逐中脱颖而出，一举拿下重庆江北机场商业营销策划这个极具影响力的项目，这是一份使命，也是一份荣誉，共和团队也将从品牌定位、整体营销策略、业态规划、品牌形象识别、品牌IP、衍生品设计、主题景观设计、空间氛围改造、商业导视系统这九大版块来打造这张全新的重庆名片。
基于对当代旅游消费群体的深度剖析，ANNND将机场打造为一个融合了地域文化特色，集乐园式、氛围式、体验式与智慧式为一体的机场新商业——Starry Galleria。
因此在品牌超级符号的构建上，运用代表重庆“山水”的流动性线条设计，视觉系统选取明快的色彩。围绕轻盈、活力、悦动等关键词展开创作，配合多层次业态布局的品牌策略，将重庆机场打造成能为旅客带来丰富体验的空间。
STARRY GALLERIA
Chongqing, one of the most popular tourism city, attract tourists from all over the world, Chongqing in 2019 is over 657 million domestic and overseas visitors As the city's first station, Chongqing Jiangbei international airport passenger throughput is also as high as seventy million, 2019, the number one in the country.
The commercial image of the airport of a city not only represents the window image of the city, but also affects the original impression of passengers on the city. During the summer of 2020, ANNND stand out from dozens of competitors, as Chongqing Jiangbei airport business marketing planning the influential projects, this is a mission, is also an honor. ANNND also create the strategy from the brand positioning the overall marketing strategy, planning of the formats, brand image recognition, Brand IP derivatives, design theme, landscape design space atmosphere, transformation of the nine sections of the commercial guide system to create a new name card of Chongqing .
Therefore, in the construction of brand super symbols, the fluid lines representing Chongqing landscape are used, and the visual system selects bright colors to create by keywords such as lightness, vitality and joy. In combination with the brand strategy of multi-level business layout, Chongqing Airport will be built into a space that can bring pleasant experience for passengers
星空云廊
STARRY GALLERIA
重庆，这座全球旅游增长速度排名第一的城市，近年来发展为新晋的“网红”城市，无数游客涌入重庆，2019年重庆更是接待境内外游客超过6.57亿人次。作为城市对外窗口，重庆江北国际机场2019年旅客吞吐量也是高达七千万人次，全国增数第一。
一个城市的机场商业形象，不仅代表着这座城市的窗口形象，更是影响旅客对于这个城市的原始印象。2020年夏天，ANNND共和文创集团从重庆机场面向全国招标的数十家专业机构的角逐中脱颖而出，一举拿下重庆江北机场商业营销策划这个极具影响力的项目，这是一份使命，也是一份荣誉，共和团队也将从品牌定位、整体营销策略、业态规划、品牌形象识别、品牌IP、衍生品设计、主题景观设计、空间氛围改造、商业导视系统这九大版块来打造这张全新的重庆名片。
基于对当代旅游消费群体的深度剖析，ANNND将机场打造为一个融合了地域文化特色，集乐园式、氛围式、体验式与智慧式为一体的机场新商业——Starry Galleria。因此在品牌超级符号的构建上，运用代表重庆“山水”的流动性线条设计，视觉系统选取明快的色彩。围绕轻盈、活力、悦动等关键词展开创作，配合多层次业态布局的品牌策略，将重庆机场打造成能为旅客带来丰富体验的空间。
Chongqing, one of the most popular tourism city, attract tourists from all over the world, Chongqing in 2019 is over 657 million domestic and overseas visitors As the city's first station, Chongqing Jiangbei international airport passenger throughput is also as high as seventy million, 2019, the number one in the country
The commercial image of the airport of a city not only represents the window image of the city, but also affects the original impression of passengers on the city. During the summer of 2020, ANNND stand out from dozens of competitors, as Chongqing Jiangbei airport business marketing planning the influential projects, this is a mission, is also an honor. ANNND also create the strategy from the brand positioning the overall marketing strategy, planning of the formats, brand image recognition, Brand IP derivatives, design theme, landscape design space atmosphere, transformation of the nine sections of the commercial guide system to create a new name card of Chongqing
Therefore, in the construction of brand super symbols, the fluid lines representing Chongqing landscape are used, and the visual system selects bright colors to create by keywords such as lightness, vitality and joy. In combination with the brand strategy of multi-level business layout, Chongqing Airport will be built into a space that can bring pleasant experience for passengers
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