芥绿
当下二十一世纪的快节奏生活，高压的工作环境及时间碎片化，外卖与快餐逐渐成为当代年轻人饮食的主要方式。熬夜、暴食使节制规律的生活态度不再受到大多数年轻人的提倡。但随着近年来 ‘佛系养生’的话题在互联网上的崛起，健康的生活方式重新回归大众的视野并被高频地探讨。
主打专业健身餐的JENO芥绿的诞生，也正是源自于这个时代对“自律、自由、自我”的狂热追求。在整个品牌视觉的建立上，ANNND共和也力图通过对“人与自律生活”的独特理解，去实现视觉艺术上的多方面表达。
选取与“节制、自律、敏捷”这一主题高度契合的“豹”作为品牌文化的符号，赋予这只动物不一样的生命和情感。也通过IP形象和故事的构建，传递出品牌积极乐观的信念与蓬勃向上的能量。
JENO
In the 21st century, the fast pace of life and high-pressure working environment. Take-out and fast food have gradually become the main way of eating choices for contemporary young people. Staying up late and eating too much makes the attitude of abstinent and moderation longer advocated by most of young generation. However, with the rise of the topic of healthy lifestyle on the Internet in recent years, healthy lifestyle has returned to the public's vision and has been discussed frequently.
The birth of JENO, which focuses on professional fitness meals, is also derived from the era of "self-discipline and freedom ". On the basis of the establishment of the whole brand vision, ANNND also tries to present various expressions in visual art through the unique understanding of "people and self-disciplined life".
"Leopard", which is highly compatible with the theme of "moderation, self-discipline and agility", is selected as the symbol of brand culture, and the animal is endowed with different life and emotion. Through the construction of IP image and story, it conveys the positive and optimistic belief and vigorous energy of the brand.
芥绿
JENO
当下二十一世纪的快节奏生活，高压的工作环境及时间碎片化，外卖与快餐逐渐成为当代年轻人饮食的主要方式。熬夜、暴食使节制规律的生活态度不再受到大多数年轻人的提倡。但随着近年来 ‘佛系养生’的话题在互联网上的崛起，健康的生活方式重新回归大众的视野并被高频地探讨。
主打专业健身餐的JENO芥绿的诞生，也正是源自于这个时代对“自律、自由、自我”的狂热追求。在整个品牌视觉的建立上，ANNND共和也力图通过对“人与自律生活”的独特理解，去实现视觉艺术上的多方面表达。
选取与“节制、自律、敏捷”这一主题高度契合的“豹”作为品牌文化的符号，赋予这只动物不一样的生命和情感。也通过IP形象和故事的构建，传递出品牌积极乐观的信念与蓬勃向上的能量。
In the 21st century, the fast pace of life and high-pressure working environment. Take-out and fast food have gradually become the main way of eating choices for contemporary young people. Staying up late and eating too much makes the attitude of abstinent and moderation longer advocated by most of young generation. However, with the rise of the topic of healthy lifestyle on the Internet in recent years, healthy lifestyle has returned to the public's vision and has been discussed frequently.
The birth of JENO, which focuses on professional fitness meals, is also derived from the era of "self-discipline and freedom ". On the basis of the establishment of the whole brand vision, ANNND also tries to present various expressions in visual art through the unique understanding of "people and self-disciplined life".
"Leopard", which is highly compatible with the theme of "moderation, self-discipline and agility", is selected as the symbol of brand culture, and the animal is endowed with different life and emotion. Through the construction of IP image and story, it conveys the positive and optimistic belief and vigorous energy of the brand.
主打专业健身餐的JENO芥绿的诞生，也正是源自于这个时代对“自律、自由、自我”的狂热追求。在整个品牌视觉的建立上，ANNND共和也力图通过对“人与自律生活”的独特理解，去实现视觉艺术上的多方面表达。
选取与“节制、自律、敏捷”这一主题高度契合的“豹”作为品牌文化的符号，赋予这只动物不一样的生命和情感。也通过IP形象和故事的构建，传递出品牌积极乐观的信念与蓬勃向上的能量。
In the 21st century, the fast pace of life and high-pressure working environment. Take-out and fast food have gradually become the main way of eating choices for contemporary young people. Staying up late and eating too much makes the attitude of abstinent and moderation longer advocated by most of young generation. However, with the rise of the topic of healthy lifestyle on the Internet in recent years, healthy lifestyle has returned to the public's vision and has been discussed frequently.
The birth of JENO, which focuses on professional fitness meals, is also derived from the era of "self-discipline and freedom ". On the basis of the establishment of the whole brand vision, ANNND also tries to present various expressions in visual art through the unique understanding of "people and self-disciplined life".
"Leopard", which is highly compatible with the theme of "moderation, self-discipline and agility", is selected as the symbol of brand culture, and the animal is endowed with different life and emotion. Through the construction of IP image and story, it conveys the positive and optimistic belief and vigorous energy of the brand.
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