共和设计事务所
ANNND DESIGN OFFICE
ANNND共和创立12年之际，通过对品牌服务体系及多学科团队的重组，我们将“多元共生，和而不同”的精神哲学在品牌进化中化虚为实，并推进了“新共和”品牌形象识别的全面升级。
储藏着不同能量、无限可能的字母N，在创新力的驱动下不断延生、集结，最终以“3N”的均衡形态成为品牌最有力的价值符号。 在品牌升级的过程中，我们在保留原有LOGO的视觉核心元素的基础上去繁从简，让新的品牌视觉锤更具有张力，且试图在共存、平衡的关系中，通过对字母N旋转180°的设计细节去表达我们“颠覆”与“探索”的决心，同时持以对未知与未来的热诚，让ANNND共和释放出更大的生长力量。
When ANNND was founded 12 years ago, through the reorganization of the brand service system and multidisciplinary team, we have transformed the spiritual philosophy of "multiple symbiosis, harmony but difference" into reality in the brand evolution, and promoted the "New Republic" brand. Comprehensive upgrade of image recognition.
The letter N, which stores different energies and infinite possibilities, continues to grow and gather under the drive of innovation, and finally becomes the most powerful value symbol of the brand in a balanced form of "3N". In the process of brand upgrade, we kept the original LOGO's visual core elements and reduced the complexity to make the new brand visual hammer more tense, and tried to coexist and balance the relationship by rotating the letter N by 180° The design details express our determination to "subvert" and "explore", and at the same time maintain our enthusiasm for the unknown and the future, allowing the ANNND Republic to release greater growth power.
The letter N, which stores different energies and infinite possibilities, continues to grow and gather under the drive of innovation, and finally becomes the most powerful value symbol of the brand in a balanced form of "3N". In the process of brand upgrade, we kept the original LOGO's visual core elements and reduced the complexity to make the new brand visual hammer more tense, and tried to coexist and balance the relationship by rotating the letter N by 180° The design details express our determination to "subvert" and "explore", and at the same time maintain our enthusiasm for the unknown and the future, allowing the ANNND Republic to release greater growth power.
共和设计
ANNND共和创立12年之际，通过对品牌服务体系及多学科团队的重组，我们将“多元共生，和而不同”的精神哲学在品牌进化中化虚为实，并推进了“新共和”品牌形象识别的全面升级。
储藏着不同能量、无限可能的字母N，在创新力的驱动下不断延生、集结，最终以“3N”的均衡形态成为品牌最有力的价值符号。 在品牌升级的过程中，我们在保留原有LOGO的视觉核心元素的基础上去繁从简，让新的品牌视觉锤更具有张力，且试图在共存、平衡的关系中，通过对字母N旋转180°的设计细节去表达我们“颠覆”与“探索”的决心，同时持以对未知与未来的热诚，让ANNND共和释放出更大的生长力量。
ANNND DESIGN OFFICE
When ANNND was founded 12 years ago, through the reorganization of the brand service system and multidisciplinary team, we have transformed the spiritual philosophy of "multiple symbiosis, harmony but difference" into reality in the brand evolution, and promoted the "New Republic" brand. Comprehensive upgrade of image recognition.
The letter N, which stores different energies and infinite possibilities, continues to grow and gather under the drive of innovation, and finally becomes the most powerful value symbol of the brand in a balanced form of "3N". In the process of brand upgrade, we kept the original LOGO's visual core elements and reduced the complexity to make the new brand visual hammer more tense, and tried to coexist and balance the relationship by rotating the letter N by 180° The design details express our determination to "subvert" and "explore", and at the same time maintain our enthusiasm for the unknown and the future, allowing the ANNND Republic to release greater growth power.
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