精神茶局
精神茶局是大龙网旗下品浪科技与安徽东至祁门红茶携手打造的首个新国潮品牌。ANNND以新国潮的兴起为契机，凭借对消费者长期的数据积累与分析，对祁门红茶进行升级打造，推出精神茶局来赢得年轻消费者的认可，进一步拓宽国内优质市场渠道。
ANNND共和对精神茶局做了深度分析和洞察，将品牌受众精准定位为90后职场新女性，针对目标族群的偏好对产品包装设计进行了全新升级，致力于传达品牌的诉求。在创作中，我们发现茶局带有浓厚的江湖市井气息，对此进行解构，抽离出茶杯，茶壶，折扇这三个代表性的茶馆元素，通过复古色彩的诠释，将传统的茶馆文化以具象式的图形展现出来。
在对整体的包装设计中，我们试图通过物件与色彩的碰撞，经典与现代的传承，传递出更加积极，新颖独特的养生方式，借此也传达出品牌想要抓住年轻化，打造新式国货的品牌理念，助力品牌成为国货的新生代表，完成其想要精品打造，走出海外的野心。
CHAJU KEEMUN BLACK
Spirit Tea Bureau is the first new Guocao brand created by Pin-lang Technology under OSELL and Anhui Dongzhi Qimen black Tea. Taking the rise of the new National tide as an opportunity, ANNND upgraded the Qimen black tea by relying on the long-term data accumulation and analysis of consumers, launched the Spirit Tea Bureau to win the recognition of young consumers and further expand the channels of domestic high-quality market.
ANNND has made an in-depth analysis and insight into the spiritual tea bureau, and accurately positioned the target market as the post-90s new women in the workplace. According to the preferences of the target groups, the product packaging design has been completely upgraded, and it is committed to convey the demands of the brand. In the process of creation, we found that the tea bureau had a strong sense of the urban atmosphere, which was deconstructed and separated from the three representative teahouse elements -- the tea cup, the teapot and the folding fan. Through the interpretation of retro colors, the traditional teahouse culture was presented in concrete graphics.
In the packaging design of the whole, we try to through the collision objects with color, classic and modern heritage, convey more active, novel and unique way of keeping in good health. As well as convey the brand intent to seize the younger, create the new Chinese brand concept, boost brand become the domestic new representatives, to complete the main purpose of high-quality goods, expand to overseas market.
精神茶局
CHAJU KEEMUN BLACK
精神茶局是大龙网旗下品浪科技与安徽东至祁门红茶携手打造的首个新国潮品牌。ANNND以新国潮的兴起为契机，凭借对消费者长期的数据积累与分析，对祁门红茶进行升级打造，推出精神茶局来赢得年轻消费者的认可，进一步拓宽国内优质市场渠道。
ANNND共和对精神茶局做了深度分析和洞察，将品牌受众精准定位为90后职场新女性，针对目标族群的偏好对产品包装设计进行了全新升级，致力于传达品牌的诉求。在创作中，我们发现茶局带有浓厚的江湖市井气息，对此进行解构，抽离出茶杯，茶壶，折扇这三个代表性的茶馆元素，通过复古色彩的诠释，将传统的茶馆文化以具象式的图形展现出来。
在对整体的包装设计中，我们试图通过物件与色彩的碰撞，经典与现代的传承，传递出更加积极，新颖独特的养生方式，借此也传达出品牌想要抓住年轻化，打造新式国货的品牌理念，助力品牌成为国货的新生代表，完成其想要精品打造，走出海外的野心。
Spirit Tea Bureau is the first new Guocao brand created by Pin-lang Technology under OSELL and Anhui Dongzhi Qimen black Tea. Taking the rise of the new National tide as an opportunity, ANNND upgraded the Qimen black tea by relying on the long-term data accumulation and analysis of consumers, launched the Spirit Tea Bureau to win the recognition of young consumers and further expand the channels of domestic high-quality market.
ANNND has made an in-depth analysis and insight into the spiritual tea bureau, and accurately positioned the target market as the post-90s new women in the workplace. According to the preferences of the target groups, the product packaging design has been completely upgraded, and it is committed to convey the demands of the brand. In the process of creation, we found that the tea bureau had a strong sense of the urban atmosphere, which was deconstructed and separated from the three representative teahouse elements -- the tea cup, the teapot and the folding fan. Through the interpretation of retro colors, the traditional teahouse culture was presented in concrete graphics.
In the packaging design of the whole, we try to through the collision objects with color, classic and modern heritage, convey more active, novel and unique way of keeping in good health. As well as convey the brand intent to seize the younger, create the new Chinese brand concept, boost brand become the domestic new representatives, to complete the main purpose of high-quality goods, expand to overseas market.
ANNND共和对精神茶局做了深度分析和洞察，将品牌受众精准定位为90后职场新女性，针对目标族群的偏好对产品包装设计进行了全新升级，致力于传达品牌的诉求。在创作中，我们发现茶局带有浓厚的江湖市井气息，对此进行解构，抽离出茶杯，茶壶，折扇这三个代表性的茶馆元素，通过复古色彩的诠释，将传统的茶馆文化以具象式的图形展现出来。
在对整体的包装设计中，我们试图通过物件与色彩的碰撞，经典与现代的传承，传递出更加积极，新颖独特的养生方式，借此也传达出品牌想要抓住年轻化，打造新式国货的品牌理念，助力品牌成为国货的新生代表，完成其想要精品打造，走出海外的野心。
Spirit Tea Bureau is the first new Guocao brand created by Pin-lang Technology under OSELL and Anhui Dongzhi Qimen black Tea. Taking the rise of the new National tide as an opportunity, ANNND upgraded the Qimen black tea by relying on the long-term data accumulation and analysis of consumers, launched the Spirit Tea Bureau to win the recognition of young consumers and further expand the channels of domestic high-quality market.
ANNND has made an in-depth analysis and insight into the spiritual tea bureau, and accurately positioned the target market as the post-90s new women in the workplace. According to the preferences of the target groups, the product packaging design has been completely upgraded, and it is committed to convey the demands of the brand. In the process of creation, we found that the tea bureau had a strong sense of the urban atmosphere, which was deconstructed and separated from the three representative teahouse elements -- the tea cup, the teapot and the folding fan. Through the interpretation of retro colors, the traditional teahouse culture was presented in concrete graphics.
In the packaging design of the whole, we try to through the collision objects with color, classic and modern heritage, convey more active, novel and unique way of keeping in good health. As well as convey the brand intent to seize the younger, create the new Chinese brand concept, boost brand become the domestic new representatives, to complete the main purpose of high-quality goods, expand to overseas market.
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