TBH特别好文创公司 x 天府可乐 雾都限定款山城限定
天府可乐作为重庆本土的民族品牌，在重回大众视野后，深入探寻地域文化，寻找城市归属感。天府可乐联动TBH特别好文创公司签约艺术家，联手打造一套以城市文化标签为主题的包装系列。
在文化词条的提取中，TBH艺术家在众多代表了山城的独有标签中，选取“长江索道”、“解放碑”、“棒棒军”、“防空洞”、“火锅”等。以生动活泼的手绘风格将其拟人化，在图形上做出大胆尝试。使传统文化标签以全新的方式呈现，为天府可乐这一类的名族品牌与当代年轻消费群体之间，构建一道强力的联结。
TBH x Tianfu Kele Chongqing City Limited Edition
As the local brand of Chongqing, Tianfu Kele launched chongqing City limited series after returning to the public. Local residents and tourists are the two categories of target market, the concept of "urban culture" is diverged and considered, and cultural symbols such as Chongqing Jiefang Monument, Yangtze River ropeway, Banbanjun and Hotpot are extracted as the key point, and they are personified in the form of hand-drawn cartoons.
The vivid painting style makes bold attempts in graphics to present the historical and cultural symbols of Chongqing in a new vision. In this case, the products might be more competitive and connect to more audiences.
天府可乐 山城限定
TIANFUKELE CHONGQING LIMITED
天府可乐作为重庆本土的民族品牌，在重回大众视野后，深入探寻地域文化，寻找城市归属感。天府可乐联动TBH特别好文创公司签约艺术家，联手打造一套以城市文化标签为主题的包装系列。
在文化词条的提取中，TBH艺术家在众多代表了山城的独有标签中，选取“长江索道”、“解放碑”、“棒棒军”、“防空洞”、“火锅”等。以生动活泼的手绘风格将其拟人化，在图形上做出大胆尝试。使传统文化标签以全新的方式呈现，为天府可乐这一类的名族品牌与当代年轻消费群体之间，构建一道强力的联结。
TBH x Tianfu Kele Chongqing City Limited Edition
As the local national brand of Chongqing, Tianfu Kele has returned to the public view and explored regional culture deeply to find the sense of belonging of the city. Tianfu Kele collaborated with TBH Artists to create a packaging series themed based on the city culture label.
In the extraction of cultural entries, TBH artists selected "Yangtze River Ropeway", "Monument of Liberation", "Bang Bang Army", "Bomb shelter" and "Hotpot" among many unique labels representing mountain cities. Using the vivid hand-painted style to personify it and using the graphic in a different method, has made the traditional cultural label in a new way. Therefore, build a strong connection between the brand and contemporary young consumer groups.
在文化词条的提取中，TBH艺术家在众多代表了山城的独有标签中，选取“长江索道”、“解放碑”、“棒棒军”、“防空洞”、“火锅”等。以生动活泼的手绘风格将其拟人化，在图形上做出大胆尝试。使传统文化标签以全新的方式呈现，为天府可乐这一类的名族品牌与当代年轻消费群体之间，构建一道强力的联结。
TBH x Tianfu Kele Chongqing City Limited Edition
As the local national brand of Chongqing, Tianfu Kele has returned to the public view and explored regional culture deeply to find the sense of belonging of the city. Tianfu Kele collaborated with TBH Artists to create a packaging series themed based on the city culture label.
In the extraction of cultural entries, TBH artists selected "Yangtze River Ropeway", "Monument of Liberation", "Bang Bang Army", "Bomb shelter" and "Hotpot" among many unique labels representing mountain cities. Using the vivid hand-painted style to personify it and using the graphic in a different method, has made the traditional cultural label in a new way. Therefore, build a strong connection between the brand and contemporary young consumer groups.
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