As the local brand of Chongqing, Tianfu Kele launched chongqing City limited series after returning to the public. Local residents and tourists are the two categories of target market, the concept of "urban culture" is diverged and considered, and cultural symbols such as Chongqing Jiefang Monument, Yangtze River ropeway, Banbanjun and Hotpot are extracted as the key point, and they are personified in the form of hand-drawn cartoons.
The vivid painting style makes bold attempts in graphics to present the historical and cultural symbols of Chongqing in a new vision. In this case, the products might be more competitive and connect to more audiences.
TBH x Tianfu Kele Chongqing City Limited Edition
As the local national brand of Chongqing, Tianfu Kele has returned to the public view and explored regional culture deeply to find the sense of belonging of the city. Tianfu Kele collaborated with TBH Artists to create a packaging series themed based on the city culture label.
In the extraction of cultural entries, TBH artists selected "Yangtze River Ropeway", "Monument of Liberation", "Bang Bang Army", "Bomb shelter" and "Hotpot" among many unique labels representing mountain cities. Using the vivid hand-painted style to personify it and using the graphic in a different method, has made the traditional cultural label in a new way. Therefore, build a strong connection between the brand and contemporary young consumer groups.